# Overview

> The Advertiser API allows advertisers to securely access their own data programmatically.
> Advertisers can use the API to retrieve information, access reporting data, and integrate with their own applications and systems.

## Getting Started
To access the Advertiser API, you'll need an API Key and API Secret provided by the LeadsPedia customer you work with. 
Each advertiser has their own unique credentials and can only access data associated with their account.
## Authentication
The Advertiser API uses HTTP Basic Authentication.
- **Username:** Advertiser API Key
- **Password:** Advertiser API Secret